Getting a buyer is one thing – ensuring the transaction goes through to legal completion is something completely different and that is where the choice of the right estate agent is essential.
Don’t be fooled by over-valuation or cheap fees to get your business – it simply doesn’t work for you in the long run. Indeed, it will cost you. Whether you choose an online agent or one with traditional offices on the high street, your aim will be to get the best possible price in the quickest time.
Personally, I believe using an agent with centrally located branches and a strong online presence is key. Sold boards are a great indicator of who is good at selling as well as speed of response to any enquiry you make before actually selling. Word of mouth and online reviews are also worth checking out.
Marketing to the highest level is essential – a high proportion of property enquiries are generated online from property portals such as OnTheMarket and Rightmove. Photo images, video and floorplans will get people over your doorstep if the property is priced correctly and presented to the highest standard.
The latest VR technology allows prospective buyers to view your home without a visit – most sellers and buyers don’t like wasting time if the property isn’t suitable and quite rightly so. We have invested in such technology, with 360-degree Virtual Reality tours becoming top of the list in modern marketing tools.
The best agent will generate his fee out of negotiating a better price, not just merely relaying offers. The experienced agent will then have the ability to sort out all the hidden problems along the way to exchanging contracts. Choose a member of a professional body such as The National Association of Estate Agents – this will offer you protection and safeguard your interests.
Michael Poole has 38 years’ experience as an estate agent and set up the family business Michael Poole, specialising in the sale and letting of residential property, in 1994. He runs nine sales/lettings branches across Teesside in Yarm, Stockton, Billingham, Redcar, Eston, Coulby Newham, Middlesbrough, Ingleby Barwick and Nunthorpe.